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The Pleasure of Driving
Since its inception, Subaru has been guided by a core philosophy: To develop products that give customers an exciting driving experience by combining high levels of performance, safety and environmental friendliness.

As a result of an unwavering focus on this philosophy, the Subaru family of vehicles has struck a chord with customers who value all three attributes in equal measure and refuse to compromise on any one.

This philosophy, combined with the Japanese principle of kaizen or continuous improvement, has led to a number of revolutionary developments that make a Subaru, a Subaru.